Did you ever wonder what happens to your confidential content that you distribute as part of your audio, video or web virtual meeting when you provide access to the meeting attendees?
Would it concern you if any of your sensitive or confidential materials that are part of your audio and web meetings might end up being viewed by a competitor or anyone that was not invited to your meeting?
You might be surprised to learn that every time you send a Word Document, PowerPoint slide deck or Excel spreadsheet to any of your virtual attendees via email or as a link as IP hosted content, there is a significant risk that this content will be viewed by more than the people that are part of the live or on-demand virtual meeting.
Many companies think they have sufficient measures already in place for protecting their intellectual property and confidential content through server security access. The reality is however, that most companies have no idea where their intellectual property and content materials are really going and who might be viewing their content.
It has been estimated that ‘one-third’ of US companies have admitted losing sensitive confidential content and data in the past 12 months, while another 11 percent were ‘unsure’ whether a content breach had occurred. Research conducted by the Enterprise Strategy Group noted that intellectual property protection goes beyond securing private records and data. Fear of intellectual property and confidential content theft has become such a priority that 90 per cent of companies plan to deploy new technologies to secure their information in the next 12 months. (Vnunet 2007)
Now all companies including small and medium sized businesses have the same concerns of large global organizations regarding protecting their confidential or proprietary content against unauthorized usage and viewing. But to ensure that your audio and web meeting content does not get compromised by unauthorized viewing you can take direct steps today to implement a very high level of content protection and control.
Many of your audio calls and web based meetings entail the distribution of confidential ancillary documents such as company financials, strategic plans, confidential and legal documents, etc. These sensitive and confidential materials are typically sent to each invited virtual attendee through the meeting sponsors outlook email as attachments or sometimes as content links that are hosted on a media server.
Typically on audio calls and web meetings these confidential materials are sent sometime before the call, so that each meeting participant can prepare ahead of time. The materials can also be sent to each attendee after the virtual meeting as review materials through the meeting sponsors outlook email.
These meeting ancillary content materials that support an audio call or are part of a web meeting have no content protection whatsoever. The varied conferencing content files can be in a MS Office file format (PowerPoint, Word and Excel.)
In the security centric business world that we all work in, this process of sending confidential content files to meeting participants with no content protection is extremely risky to you and your company!
The risk from content theft, unauthorized viewing and misuse are real and can be damaging on many levels. Consider the fact that every time you send an email with any attachment, you lose total control of that content since it will travel through any number of third party servers even before your attendees get access to it!
In the audio and web conferencing industry it has been seen that there is a tremendous need to implement new content rights management application technology to ‘protect all ancillary conferencing content’.
As someone that has been deeply involved in the conferencing, telecommunications, technology and virtual meeting marketplace for quite sometime, I understand the critical issues of the day. Now more than ever, content security protection and digital rights management technology is a critical piece of a company’s solution strategy to protect control and manage confidential and proprietary content.
We have the conferencing industry solution… ARALOC™ a powerful Content Rights Management web software application that will enable the conference organizer to distribute such conference materials securely to any meeting participant and retain control over their use, track content viewing over time and “expire” it when necessary.
The conferencing meeting sponsor can now apply a high level of content security encryption and content rights control to their meeting program materials through our ARALOC™ application. Our ARALOC™ product will Protect Your Content from Unauthorized Viewing and Non-Approved Uses.
The conferencing meeting sponsor can now freely distribute confidential and proprietary content to all meeting participants while maintaining control over its use by implementing ARALOC. ™ The system employs 256 bit AES encryption; content license technology, integrated content management and hosting services to provide any conferencing user the highest level of content protection against piracy, and unauthorized viewing.
ARALOC™ protects and secures content in many file formats including; Package, including: wmv, mp3, doc, xls, ppt, jpg, gif, png, swf, htm, html, txt swf, wmv, gif, htm, html, png, jpg, txt. All these formats can be mixed in a single protected package. Any conferencing meeting organizer should use ARALOC™ to stop copying, forwarding, prevent printing, apply viewing rights, expire content, and track access to your confidential and proprietary content, no matter where it resides. Graphical reports and analytics detail viewing patterns of all of your content regardless of distribution method such as disc media, server hosted content or secure encrypted package sent by email.
ARALOC™ secures, controls and manages your proprietary and confidential distributed content. It is easy to use and cost effective.
For large market enterprise clients, Modevity offers our Imperium™ EDRM product technology.
Content Blog Author: Tom J. Canova, Co-Founder, CMO Modevity, LLC
email: tomc@modevity.com
Modevity direct dial at office 610.738.9700 ext.119.
Modevity web site: www.modevity.com
ARALOC Web site: www.araloc.com
