International Banks Sign On With ARALOC BoardRoom For iPad
MALVERN, PA – Modevity, LLC, the leader in mobile content protection and distribution solutions announced that two major international banks based in North America have selected the ARALOC BoardRoom platform to secure and distribute Board related content to their Board of Directors and executive management’s iPad tablets.
The ARALOC BoardRoom product is a mobile content distribution platform that enables any organization to securely distribute and continually manage highly confidential content on Board Members’ mobile devices including; iPhone, iPad and Android.
BoardRoom is based on Modevity’s industry leading ARALOC™ – Secure Content Distribution & DRM platform that is supporting global leaders in varied market segments.
“ARALOC BoardRoom is differentiated from Board Portal products in that our platform provides strong 256bit encryption, mobile content management, secure off-line viewing, along with content annotations and extensive security features” said Thomas J. Canova, Co-Founder, and CMO of Modevity. “These new customers in the banking industry selected ARALOC BoardRoom based on superior content security profile and ease of use for board members and support personnel,” added Canova
Highlights of the ARALOC BoardRoom platform include; secure distribution, content annotations with synchronization and versioning, content mobile library that provides for push notification and mobile content management, 256 bit AES encryption, powerful rights management controls, multiple file types – MS office, PDF, HTML5, graphics, video, audio files, real-time feedback response and pre-meeting voting capability.
Modevity provides the ARALOC™ BoardRoom platform on completely outsourced, software as a service (SaaS) basis to minimize an organization’ internal resources and capital expenditures.
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in West Chester, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Thomas J. Canova
Modevity, LLC 610-251-0700 ext.119
tomc@modevity.com
Globus Medical Selects ARALOC SalesForce Platform for iPad
MALVERN, PA – Modevity, LLC, the leader in mobile content protection and distribution solutions announced that Globus Medical, the world’s largest privately held spinal company, has selected the ARALOC SalesForce platform. Globus Medical will utilize ARALOC SalesForce to secure, distribute, track and report viewing history on their proprietary product content for their sales representative’s iPad tablets.
The ARALOC SalesForce product is a mobile content distribution platform that enables any organization to securely distribute content and track all content interaction for sales representatives and field management on mobile devices including; iPhone, iPad and Android.
SalesForce is based on Modevity’s industry leading ARALOC™ – Secure Content Distribution & DRM platform that is supporting global leaders in varied market segments.
“In speaking with corporate executives in Sales and Marketing, we understand the vital importance of providing both an easy to use and highly secure system for sales representatives and management to get access to confidential content on mobile devices,” said Thomas J. Canova, Co-Founder, and CMO of Modevity. “Corporations are increasingly concerned about providing content protection and security to their proprietary sales, product and marketing content that is distributed and viewed on the representative’s mobile device such as the iPad”, stated Canova.
ARALOC SalesForce is differentiated from other sales portal and e-detail products in that our system provides strong 256bit encryption, mobile content management, secure off-line viewing, along with content annotations and extensive view tracking analytics. “Globus Medical will be using ARALOC to support both their secure mobile content distribution and content view tracking needs,” added Canova.
Highlights of the ARALOC SalesForce platform include; secure distribution, content annotations with synchronization and versioning, content mobile library that provides for push notification and mobile content management, 256 bit AES encryption, powerful rights management controls, multiple file types – video, audio, MS office, PDF, HTML5, graphic files, real-time feedback response and surveys, and content tracking analytics.
Modevity provides the ARALOC™ Mobile Content Distribution & DRM Platform on completely outsourced software as a service (SaaS) basis to minimize an organization’ internal resources and capital expenditures.
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in West Chester, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Thomas J. Canova
Modevity, LLC 610-251-0700 ext.119
tomc@modevity.com
Miami Dolphins (NFL) Signs With Modevity for ARALOC Sports™ – Mobile Content Management Platform for iPad
MALVERN, PA – Modevity, LLC, a leader in content protection and mobile distribution solutions announced that it has signed the Miami Dolphins NFL team for their ARALOC™ Sports Platform.
The ARALOC Sports Platform provides secure mobile content distribution, protection, tracking and reporting analytics for any confidentialand proprietary content including; playbooks, game review and practice video, as well as scouting information to popular mobile devices including iPad, iPhone and Android.
ARALOC Sports Platform is based on Modevity‘s industry leading ARALOC™ – Secure Content Distribution & DRM platform that is supporting global leaders in other market segments including Publishing, Training, Banking and Life Sciences.
“In speaking with NFL management, staff and coaches we understand the importance of providing both an easy to use and highly secure system for teams to distribute digital content materials like Playbooks, Video cut-ups and Scouting information on mobile devices,” said Tom J. Canova, Co-Founder, CMO of Modevity. Canova added, “Now the Miami Dolphins and other NFL teams using the ARALOC Sports Platform can distribute their confidential content in various file formats – securely and instantly to a player’s iPad, iPhone or Android using our team branded mobile apps.”
ARALOC Sports Platform highlights include; iPad based playbook annotation and video telestration, mobile content library, off-line viewing, tracking and reporting analytics, 256 bit AES encryption, powerful digital rights management (DRM) controls, and multiple file type support – video, audio, MS Office, PDF, HTML5, etc.
Modevity provides the ARALOC™ Sports Platform on completely outsourced software as a service (SaaS) basis to minimize the NFL team’s internal resources and capital expenditures. ARALOC™ is a cost effective way to secure and distribute confidential team digital content to mobile devices utilized by both players, scouts and coaching staffs.
# # #
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and security protection solutions. Our ARALOC™ product solution provide clients with a powerful content mobile distribution
and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in Malvern, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Members of the media are welcome to contact us for a system demonstration and discussion on how teams are utilizing ARALOC Sports. (see contact information below)
Thomas J. Canova
Co-Founder, CMO
Modevity, LLC
610-251-0700 ext.119
tomc@modevity.com
Modevity Signs Phoenix Coyotes for ARALOC™ Sports Mobile Content Distribution & DRM Platform
MALVERN, PA
– Modevity, LLC, and a leader in content protection and distribution solutions announced that it has signed the Phoenix Coyotes NHL team for their ARALOC™ Sports Platform.
The ARALOC Sports Platform provides a secure content distribution, tracking and reporting analytics for any confidential and proprietary content including; game review and practice video, playbooks, scouting content, as well as various confidential team content to popular mobile devices including iPad and Android.
ARALOC Sports
Platform is based on Modevity‘s industry leading ARALOC™ – Secure Content Distribution & DRM platform that is supporting global leaders in other market segments including Publishing, Training, Banking and Life Sciences.
“In speaking with NHL management, staff and coaches we understand the vital importance of providing both an easy to use and highly secure system for teams to distribute digital content materials on mobile devices including the iPad, and Android platforms,” said Tom J. Canova, Co-Founder, CMO of Modevity. Canova added, “Now the Phoenix Coyotes and other NHL teams using the ARALOC Sports Platform can distribute their confidential content of game and practice content, securely to a player’s mobile device using our team branded mobile app.”
ARALOC Sports Platform highlights include; 256 bit AES encryption, powerful content rights management controls, multiple file types – video, audio, MS Office, PDF,
HTML5, etc., integrated content feedback and survey’s, content library, content annotation and video telestration, content tracking and reporting analytics.
“The Phoenix Coyotes are excited to be partnering with Modevity, LLC regarding their ARALOC Sports platform. Modevity, LLC has created an innovative product we will implement to improve both our on-ice and off-ice performance,” said Phoenix Coyotes General Manager Don Maloney.
Modevity provides the ARALOC™ Sports Platform on completely outsourced software as a service (SaaS) basis to minimize the NHL team’s internal resources and capital expenditures. ARALOC™ is a cost effective way to secure and distribute confidential team digital content to mobile devices utilized by both players, scouts and coaching staffs.
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About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content mobile distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in Malvern, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Thomas J. Canova
Modevity,
LLC
610-251-0700 ext.119
tomc@modevity.com
Tim Bulmer
Manager of Media Relations
Phoenix Coyotes Hockey Club
Office:
623.772.3306
Cell:
623.203.7995
Modevity ARALOC™ Mobile Content Distribution & DRM Platform Supports New Amazon Kindle Fire Tablet
MALVERN, PA – Modevity, LLC, the leader in content protection and distribution solutions announced that it will be supporting the new Amazon Kindle Fire Tablet with its ARALOC™ Mobile Content Distribution & DRM Platform.
The Kindle Fire Tablet, introduced today expands on the popularity of the company’s e-readers and appeals to a broader audience that also wants to browse the Web and stream music, movies and video. The Tablet will have access to Amazon’s library of 18 million e-books, songs and movies and television shows, and can run Android applications that have been approved by Amazon.
The ARALOC Mobile Content Distribution & DRM platform is the market leading mobile secure content distribution solution that enables any organization to securely distribute, control, manage and track all content on mobile devices including; iPhone, iPad and Android as well as PC/Mac.
ARALOC provides multiple product configurations to support global leaders in varied market segments including; Publishing, Training, Board of Directors, Investment Banking, Sales Professional & Collegiate Sports. All of ARALOC products will run on the Kindle Fire Tablet’s Android Operating system.
“Organizations are dramatically increasingly their mobile content distribution strategy for their proprietary and confidential content to varied mobile operating platforms. Now, the Kindle Fire will become another viable mobile tablet in the marketplace,” said Thomas J. Canova, Co-Founder, and CMO of Modevity. “Since our ARALOC system is cross platform, and is enabled on the Amazon Kindle Fire – secure mobile content distribution options for our customers just increased exponentially,” Canova added.
ARALOC platform system feature highlights include; cross platform, content annotations with secure distribution, mobile content library with push notification and & synching, 256 bit AES encryption, powerful digital rights management (DRM) controls, multiple file types – video/audio/MS Office/ pdf/ html/ html5/flash/graphic files, mobile catalog with ‘in-app’ purchasing, video telestrations, real-time feedback and surveys, extensive content tracking and reporting analytics.
Modevity provides the ARALOC™ Mobile Content Distribution & DRM Platform on completely outsourced software as a service (SaaS) basis to minimize an organization’ internal resources and capital expenditures.
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in Malvern, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Thomas J. Canova
Modevity, LLC 610-251-0700 ext.119
tomc@modevity.com
Tablet Device Forecasting is Proving a Challenge to Industry Analysts
In the past couple of days two market researchers have published their forecasts for the tablet market. Yesterday Juniper Research said it expects the total tablet market to hit 55 million units this year, and reach 253 million by 2016 – leading me to note that it will be close to half the size of the PC market by that time.
Today, we can see some data from Gartner as well, and they are certainly more bullish and deviate sharply from Juniper’s. Gartner projects there will be 63.6 million tablets shipped this year and will top 326 million by 2015 – potentially well over half the size of the PC market. Last week IDC stated a similar outlook to Gartner for this year, but didn’t even offer up any predictions for the more distant future.
While market researchers are responsible- to make predictions about the tablet market, which is doing so much to disrupt the tech industry status quo, they have to extrapolate from very little data.
The entire category has only been in existence for a year or so and, while growth has been exponential, it’s very difficult to anticipate when, and to what extent, that growth will slow. It depends on so many qualitative factors, such as the global economy, the progress of non-Apple platforms, the development of killer tablet apps, and their acceptance as productivity devices.
What seems now to be beyond question is that tablets are seriously disruptive to the PC industry. At a price of at least $400+ many consumers who may have been looking to spend that amount on a notebook may now divert their dollars to this newer and sexier product type. Meanwhile there is a growing trends of interest in various ‘use cases’ from the business community.
“Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen,” said Gartner’s Carolina Milanesi, research VP on the mobile – as opposed to PC – side of things at Gartner. “This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.
“So far, Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications. Google will address the fragmentation of Android across Smartphone and tablet form factors within the next Android release, known as ‘Ice Cream Sandwich,’ which we expect to see in the fourth quarter of 2011.”
Gartner’s market data breakdown by platform is interesting. While Android’s market share is only expected to increase slowly this year and next, Gartner sees it claiming over a third of the market by 2015 – not far behind Apple. RIM’s QNX platform is expected to gain a bit of share, but remain in the single figure percentages, and the less said about webOS creates more questions than answers.
The forecast for Microsoft – which means Windows 8 –creats a lot of questions and interest. While over ten percent of the market in 2015 might not seem like a bad effort for a platform that won’t even make an appearance until well into 2012, Microsoft is presumably hoping for more. Roberta Cozza, also in the mobile team at Gartner, sums up the biggest challenge faced by those looking to take business away from the iPad.
“Most of Apple’s competitors are struggling to meet Apple’s prices without considerably sacrificing margins.” she said. “Screen quality and processing power are the two hardware features that vendors cannot afford to compromise on. They should consider everything else ‘nice to have,’ rather than essential, in order to keep bills-of-materials costs competitive with those of the iPad.”
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in Malvern, PA. Find out more at www.araloc.com and www.modevity.com
Contact: Tom Canova, Co-Founder, CMO/ Modevity, LLC 610-215-0700 x-119 tomc@modevity.com
Modevity Signs Partnership Agreement With Koberg Sports Technology For ARALOC Sports Product Line
Modevity Continues to Expand the ARALOC Platform into new Market Segments Including Professional Sports & NCAA Athletic Departments
Malvern, PA – 8/15/2011 – Modevity, LLC, the leader in content protection and distribution solutions announced that it has it has signed a Premier Partner Agreement with Koberg Sports Technology for the ARALOC Sports system. As a Modevity Premier Partner, Koberg Sports Technology will be marketing and selling ARALOC Sports directly to the NFL, MLB, NHL and MLS professional teams along with NCAA Division I Athletic programs.
The ARALOC Sports platform is a mobile content distribution and DRM platform that enables any Professional or College team to securely distribute proprietary content to players, coaches and staff on mobile devices including; iPhone, iPad and Android.
‘Sports’ is based on Modevity’s industry leading ARALOC™ – Secure Content Distribution & DRM platform that is supporting global leaders in other market segments.
“In speaking with various professional and college coaches and staff we understand the vital importance of providing both a convenient and highly secure mobile distribution system for Players to get access to proprietary content on mobile devices including the iPad, iPhone and Android platforms,” said Thomas J. Canova, Co-Founder, CMO of Modevity. “Professional sports organizations operate in a highly competitive marketplace and must integrate new mobile content distribution and security technologies like ARALOC into their day-to day operations,” Canova continued.
ARALOC Sports is differentiated from existing sports software technologies with our considerable system features including; strong 256 bit AES encryption, an array of digital rights management (DRM) controls, off-line viewing, mobile library with automated content synching, extensive content viewing tracking and reporting analytics, custom team iPad branding along with iPad annotations and video telestrations.
“Modevity is excited about this partnership with Koberg Sports that will strongly position our ARALOC Sports Platform to the professional and NCAA marketplace”, stated Canova.
“The addition of the ARALOC Sports Platform enables us to offer the most comprehensive mobile content distribution and protection solution to meet the needs of both professional and college level teams” said Will Koberg, CEO of Koberg Sports Technology.
Modevity provides the ARALOC™ Mobile Content Distribution & DRM Platform on completely outsourced software as a service (SaaS) basis to minimize organizations’ internal resources and capital expenditures. ARALOC™ is a cost effective way to secure and distribute confidential and proprietary sports team content to mobile devices utilized by players, scouts and coaches.
As an ARALOC Sports Premier Partner, Koberg Sports Technology will be fully backed by Modevity technology resources to support any professional sports and college athletic program content distribution and security initiatives.
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in West Chester, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Thomas J. Canova
Modevity, LLC
610-738-9700 ext.119
tomc@modevity.com
About Koberg Sports Technology:
Will Koberg has over 30+ years experience in the low voltage technology business with 10 years experience serving sports teams at the professional and collegiate levels. Koberg Sports Technology supports each team’s needs with the most advanced and proven technological digital solutions available.
Contact: Will Koberg info@kobergsports.com
Modevity Signs Premier Customer For New ARALOC ‘Boardroom’ Platform for iPad
WEST CHESTER, PA – Modevity, LLC, the leader in content protection and distribution solutions announced that it has recently signed the first customer for its new ARALOC Boardroom product. The new customer, a large, international banking firm, will use ARALOC Boardroom to secure and distribute confidential content to Board members for use on their iPad tablets.
The ARALOC Boardroom product is a mobile content distribution and DRM platform that enables any Organization to securely distribute content to Board members, executives and staff on mobile devices including; iPhone, iPad and Android.
“Boardroom” is based on Modevity’s industry leading ARALOC™ – Secure Content Distribution & DRM platform that is supporting global leaders in other market segments.
“In speaking with Corporate Secretaries and CIOs we understand the vital importance of providing both a convenient and highly secure system and business process for Board Members to get access to highly confidential content on mobile devices including the iPad, iPhone and Android platforms,” said Thomas J. Canova, Co-Founder, CMO of Modevity. “Most important is the requirement for Content-at-Rest security since this content can never be outside the control of the organization” he continued.
“ARALOC Boardroom is differentiated from existing board portal products like BoardLink and BoardVantage in that we provide strong 256bit encryption, off-line viewing, and full content-at-rest security along with iPad annotations. In fact, our new customer is using ARALOC in addition to BoardLink” added Canova.
New features in ARALOC Boardroom include Secure Annotations and Content Library capability that provides for Push notification. Additional features include; 256 bit AES encryption, powerful content rights management controls, multiple file types – video, audio, MS Office, PDF, HTML5, etc., integrated content feedback and surveys, content tracking and reporting analytics.
Modevity provides the ARALOC™ Mobile Content Distribution & DRM Platform on completely outsourced software as a service (SaaS) basis to minimize an organizations’ internal resources and capital expenditures. ARALOC™ is a cost effective way to secure and distribute confidential Board content to mobile devices utilized by both board members and executives.
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in West Chester, PA. Find out more at www.araloc.com and www.modevity.com
Media Relations:
Thomas J. Canova
Modevity, LLC 610-738-9700 ext.119
tomc@modevity.com
Modevity Launches ARALOC Sports to the NFL
WEST CHESTER, PA – Modevity, LLC, a leader in content protection and distribution solutions announced that it has recently launched its new ARALOC Sports for the NFL teams to provide a secure content distribution, tracking and reporting analytics for any confidential and proprietary content including Playbooks, game review and practice video, as well as various team documents to any mobile device.
The ARALOC Sports is a Mobile Content Distribution and DRM Platform that enables any NFL team to securely distribute content to team players, coaches and staff on mobile devices including; iPhone, iPad and Android.
The ARALOC Sports is based on Modevity’s industry leading ARALOC™ – Secure Content Distribution & DRM Platform that is supporting global leaders in other market segments.
Now NFL teams using ARALOC Sports can distribute their proprietary and confidential Playbooks as well as game and practice content securely to a player’s mobile device using our team branded mobile app. ARALOC Sports System highlights include; 256 bit AES encryption, powerful content rights management controls, multiple file types – video, audio, PDF, MS Office, HTML5, etc., integrated content feedback and surveys, content library, content annotation, content tracking and reporting analytics.
“In speaking with the NFL teams coaches and management we understand the vital importance of providing both a convenient and highly secure system and business process for players, coaches and staff to get access to Playbooks, video content and other confidential content distributed to varied mobile devices including the iPad, iPhone and Android devices,” said Thomas J. Canova, Co-Founder, CMO of Modevity.
All of the team’s content viewing activities are tracked and reported within the ARALOC Sports system 24/7. So now coaching staffs can understand usage patterns for each player of digital content interaction such as the Playbook and game video review content, added Canova.
Modevity provides the ARALOC™ Sports Platform on completely outsourced software as a service (SaaS) basis to minimize the NFL team’s internal resources and capital expenditures. ARALOC™ is a cost effective way to secure and distribute confidential team digital content to mobile devices utilized by both players and coaching staffs.
About Modevity, LLC:
Modevity founded in 2004 is a leader in content distribution and protection solutions. Our ARALOC™ product solution provide clients with a powerful content distribution and protection platform with extensive content rights management security controls and viewer tracking, reporting and analytics.
Modevity is headquartered in West Chester, PA. Find out more at www.araloc.com and www.modevity.com
Contact: Tom Canova, CMO/ Modevity, LLC 610-215-0700 x-119 tomc@modevity.com
Gartner Reports: Cheap Android Devices Will Mean Google Domination Well Into 2015
Android seems to be an Operating System very much in flux at the moment—open to all app developers on the one hand, but also looking to create balance of claims of fragmentation and not being open on the other. But if one thing appears to be certain, it is that Android is the dominant OS for smartphones today, and it looks like it will be for some time to come, according to forecasts from Gartner.
Gartner predicts that smartphone sales this year will top 468 million units in 2011, representing a 57.7 percent increase over the year before. Android has had a swift rise to the top of the mix: by the end of this year, it will have a 49 percent of the smartphone market.
As the rise in smartphones continues, Android will keep its position as the most popular smartphone OS: by 2015 smartphones will make up 47 percent of the mobile market worldwide (compared to 26 percent in 2011), working out to more than 1 billion devices. Android’s share will have declined only slightly by that point, to 48.8 percent of the market.
While Android OEMs will continue to produce high-end devices, the increasing number of cheap Android handsets seems to be the biggest factor contributing to Android’s growth. Gartner says that by 2015 some 67 percent of open OS smartphones will have an average selling price of $300 or less. A lot of that downward pressure will be played out among Android handset makers, Gartner anaylst Roberta Cozza says: this will not just be about competing on price in developed markets, but creating less expensive devices for emerging economies as well.
Some other takeaways from the Gartner Report:
Microsoft (NSDQ: MSFT) and Nokia: While Nokia’s Symbian had a respectable 37.6 percent of the smartphone market in 2010, that has dropped by quite a lot to 19 percent in 2011, and as Nokia (NYSE: NOK) makes the transition to Windows Phone 7 in 2012, this will all but eliminate Symbian from the rankings by 2015.
But the boost to Microsoft—even as it continues to license its OS to other OEMs—will take a while to come through, and looks like it will take a very long time (if ever) to reach the strong position Nokia once had with Symbian. Microsoft will only reach 19.5 percent of the market—basically Symbian’s stake today—by 2015.
Apple: Currently iOS has a number-two position in the market at 19.4 percent but it will slip down to third after Microsoft by 2015. Gartner calculations assume that Apple (NSDQ: AAPL) will continue with its current premium pricing strategy, to keep margins high. If Apple does introduce differently tiered iPhones, as it does in the iPod market, things could turn out differently.
