Mobile Smartphone OS Market Share, 2016 Q2

The worldwide mobile smartphone market grew 0.7% year over year in Second Quarter 2016, with 344.7 million unit shipments, according to data from the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker.

This decrease in expansion is primarily due to the decline in developed markets including; United States, Japan, Canada, and Western Europe. This quarter’s shipments were slightly lower than forecast and IDC expects to see a noticeable slowdown in overall smartphone shipments in 2016 with China showing a more steady growth pattern.  As expected, Android dominated the market with an 87.6% share in Second Quarter, 2016.


Period Android iOS Windows Phone Others
2015 Q3 84.3% 13.4% 1.8% 0.5%
2015 Q4 79.6% 18.6% 1.2% 0.5%
2016 Q1 83.4% 15.4% 0.8% 0.4%
2016 Q2 87.6% 11.7% 0.4% 0.3%

Source: IDC, Aug 2016

Android dominated the mobile smartphone market with a share of 87.6%. Samsung, the #1 contributor showed strong performance with its flagship releases, the Galaxy S7 and Galaxy S7 Edge. Android share has risen with strong growth in unit shipments by other players such as Huawei, OPPO, and vivo.

iOS saw its market share for Second Quarter, 2016 decline by 21% QoQ with 40.3 million shipments.  With the iPhone 7 launch in September, analysts expect these units to ramp up in 2016 Q3-Q4. The iPhone 6s and the iPhone SE were the best-selling devices for iOS in Second Quarter. Despite the popularity of the larger-screen phones, iOS saw a decline in phablet share YoY and QoQ primarily due to the success of the iPhone SE.

Windows Phone experienced a QoQ decline of 45.2% with a total of 1.5 million units shipped this quarter. Certainly with Microsoft focus on business users, the decline in the consumer market is expected to continue.


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